Client: HPE Workplace Services
Project: Mobile Tradeshow App
Challenge: HPE needed a way to help visitors navigate the massive tradeshow floor at HPE Discover.
Cactex Media created the “Journey” app to take clients on an interactive adventure through the HPE Discover showcase event. The Journey app used beacon technology to guide users through a trivia game mixed with a scavenger hunt. Users visited with HPE teams across the floor and learned about services and products as they played the game. The Journey app utilized digital guides, social media, beacon triggers, video and animation.
HPE customers took their own guided tour through HPE Workplace Services. They earned prizes and participated in hands-on demonstrations of HPE’s digital agent, AR goggles, virtual vending machines, and smart office spaces. The Journey app generated leads and promoted face-to-face interaction with subject matter experts.
40 beacons and 150 tablets installed across the floor
Custom mobile app and interactive experience, customer information capture and lead gen
Deployed in Las Vegas and London