Client: HPE Cloud Services
Project: Tradeshow Lead Gen App

Challenge:
HPE needed to stand out in the noise of a busy tradeshow and help visitors find the right solutions for their business issues. HPE wanted to increase traffic, capture lead gen data, match visitors with customized educational information, and provide real-time data and analytics to support face-to-face sales efforts at the tradeshow.

Solution:
Cactex Media created the gamification of HPE’s “Fusion” Cloud Services. While playing the game clients identified their key business issues (in exchange for in-game performance boosts) and were matched with real-life cloud solutions from HPE. Data was available to the HPE sales team and lead to in-depth conversations. Our solution created a compelling user experience, increased substantive discussion, and generated a substantial increase in lead rate from previous tradeshows.

Results:
HPE captured more than 900 leads and generated more than 10,000 impressions. The “Fusion” program was so successful that it was repeated in multiple locations, including Las Vegas and London. Sales teams were able to quickly identify key business issues and create on-site meetings with prospects.

Delivery:
40x40 booth creative, design and build
Custom animations, graphics, videos and signage
7 applications that worked together including interactive game, data collection and analytics, educational kiosks, social media follow-up and photo booth.
38 interactive touch screens and 3x3 video wall