KnoWhat2Do

Overview

The North Texas Council of Government wanted to create a memorable video that helped prepare the citizens of North Texas in case disaster struck by promoting their website KnoWhat2Do.com. This 30-second public service announcement video was for social media, public events, and broadcast TV.

Concept

We developed the storyboards and concept. Using the employees of four different counties, we filmed the entire video at our studios.

Production

Cactex Media worked with a team of Emergency Management professionals from around the DFW area to develop a video that would use humor to promote the services provided on the KnoWhat2Do award-winning website.

Impact

The video was used as a social campaign on Facebook and on broadcast TV. It aired throughout the month of July, as families plan for back-to-school. The website traffic increased by more than 40%, raising awareness for new visitors and parents in the DFW area.

In action

Watch the video to learn more about how Cactex Media supported the North Texas Council of Government’s.

Let’s make it happen.

The path to your next great success starts here. The first step is to reach out to us at Cactex Media to start the conversation. Simply fill out this form and our friendly team will reach out immediately. Or, if you are ready to talk right now, give us a call (972) 345-8701.